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La Coca de Folgueroles

The client

La Coca de Folgueroles is part of a family baking tradition, focused exclusively on the artisan production of the well-known Coca de Folgueroles, the artisan farmer's bread. A briefing on a very unique product, which implied making a leap in quality at the brand level, in accordance with this unique product.

Naming
Branding
Packaging
Signage
Web design
Advertising
E-commerce

Before Suki With Suki

The new identity of La Coca de Folgueroles is rooted not only in the product, which we have elevated from the common "Coca i Pa" to "La Coca", but also in its place of origin: Folgueroles. It is precisely the fleur-de-lis of its heraldic coat of arms that will come to represent its new image.

An artisan oven with a family history and tradition, which also needs its own stamp: Forn Pascuet.

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A singularity and elegance that we achieve through a main line of black packaging, which differs from the typical white or kraft paper bags used in classic bakeries and bread ovens.

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The website that the Suki team has created is a presentation of the company, of the know-how inherited from generation to generation, and a declaration of quality for a unique product. A website in which the history and the production process are the backbone of this project.

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In 2019 La Coca de Folgueroles opens a new space where you can enjoy a unique experience, a new shop and tasting restaurant. A space that needs its own brand, but linked to the general brand of La Coca de Folgueroles.

We start from the imagotip of La Coca de Folgueroles as the main element, the fleur-de-lis, giving it more prominence and combining it with a monospace typography that gives it a certain elegance and a stamp-like character.

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In order to separate the bakery from the shop and the tasting restaurant, it was important to create a digital landing separate from the main website. A place to show the dishes and the menu that this unique product can offer.

Credits

Photography: Ivan Raga
Interior design: Sandra Soler

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